AdoptUSKids uses social media to accomplish two primary goals.
1. We use social media as a tool for raising awareness – awareness about the need for foster and adoptive families, about free resources available to them, workshops or webinars, and more. This use of social media is directed both to families and to child welfare professionals.
2. The second is child-specific recruitment on behalf of various public agencies. We feature one individual child and one sibling group on our website each week, and when the caseworker has granted permission, we also feature those children through our social media channels. Link to PowerPoint Presentation